What do you know? Live from coast to coast, it’s the
military/industrial complex!
National
Defense Test
Conducted
Sept. 12, 1924
On Sept. 12, 1924, 18 fledgling radio stations shared the
same broadcast nationwide, a largely unprecedented feat. Everything you need to
know about this unprecedented communications event can be found here in CaryO’Dell’s comprehensive essay at the National Recording Registry; my comments
are parenthetical.
The National Defense Test was conducted in concert with
something called National Defense Day, a government initiative to promote military
preparedness and patriotism. It was deemed valuable to be able to communicate
with the entire country simultaneously and instantly in case of national
emergency (such as an invasion, though this wasn’t made explicit), and radio
provided the ability to do just that.
Military concerns often prompt advances in technology,
especially in American history and particularly since the beginning of the last
century. The phone company, long a tolerated monopoly as American Telephone
& Telegraph, had perfected the ability to transmit sound from station to
station using long-distance telephone lines. Under the aegis of the U.S.
military, a series of hookups united the stations into a temporary network.
This was not the first coast-to-coast broadcast. On Nov. 11,
1921, speeches from Arlington, Virginia were transmitted to New York City and
San Francisco via phone lines. In 1922, two primitive rival networks developed
— AT&T’s “WEAF chain” and RCA’s “WJZ chain” — but these were only regional.
AT& T’s chief engineer James J. Carty made a speech Feb. 8, 1924 that made
its circuitous way across the continent, again through an ad hoc linkage of
stations.
The content of September’s 90-minute program, described by
O’Dell, was dry and formal. The important thing about it was the possibilities
it outlined. Continuous information and entertainment could now reach a mass
audience in real time, a bigger cumulative audience than the world had seen
before. This meant big business. (New York and Chicago were early broadcast
centers; the West Coast wasn’t seen as such until Louella Parsons initiated the
Hollywood Hotel radio show in 1934.)
It also meant that the powers that were now had a mighty
megaphone at their disposal. Mass communication would prove to be a
double-edged sword. The medium was neutral; it would accommodate whatever
message was sent over it. It’s worth thinking about in an age where dueling
propagandas have, temporarily I hope, superseded the search for truth.
The
National Recording Registry Project tracks one writer’s expedition through all
the recordings in the National Recording Registry in chronological order. Up
next: electric recording transforms the industry.
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